Discover Santa Clara

DSC Sports Campaign

This campaign focuses on Santa Clara’s upcoming major events, FIFA 2026 and the Super Bowl LIX, by enhancing the city’s branding to match the excitement of the games. It includes a Fan Hall of Fame activation inspired by Levi’s Stadium’s museum, featuring interactive photo pop ups that spotlight fans and generate sports themed UGC.

Scope of Work

Branding

Created a sports-themed campaign enhancing branding for FIFA 2026 and Super Bowl LIX with activations.
Skills used

Hard and Soft Skills

Campaign Development | Branding| Storytelling

Branding

Spotlights on Santa Clara

This campaign centered around the two upcoming major events taking place in Santa Clara, Fifa 2026 and the Superbowl LIX. I aimed to take the original branding and level it up in a way that ties in how the games will be leveling up the Santa Clara Experience. Paired with this is an activation ideation for a Hall of Fame. This idea came from the Levi’s Stadium 49ers Hall of Fame Museum, which is a fan favorite. I channeled that same energy with interactive photography pop-ups that put fans in the spotlight and into Santa Clara’s Fan Hall of Fame, all while generating sports-themed UGC and growing your visitor database

No items found.