Guides, Websites, and branding! Oh My!

All Projects

Visit Santa Ynez Valley

Vacation and Tourism department for The Santa Ynez Valley, located in on the Central Coast of California.

Web Redesign
Here, I refreshed the old content from the site to be more refined and showcase the true hidden charms that The Valley has to offer.
Web DesignCustom Map DesignResponsive DesignUi/Ux DesignWeb Development

Wild Encounters

Pittsburgh Society of Illustrators 2020 illustration winner

ILLUSTRATION
Conceptualized an illustration depicting a bear afraid of bees to challenge assumptions and highlight how false narratives shape perception.
IllustratorPhotoshopCompostitionVisual StorytellingSymbolismConcept Development

Yellowstone

State Tourism department in Yellowstone, Wyoming.

ILLUSTRATION | MAP DESIGN
Illustrated key Yellowstone landmarks and wildlife to enhance the map’s clarity and visitor experience.
IllustratorIndesignConceptingCollaboration

Visit Bellevue

Vacation and Tourism department for the city of Bellevue in Washington State.

Publication Design
Designed biannual visitor guides for Bellevue, showcasing local attractions and events to engage and inform residents and tourists.
TypographyLayout DesignBrandingInformation DesignProject Management

Discover Salt River

Vacation and Tourism department for Discover Salt River in Arizona.

Web Design | Branding
Started as a designer on the Discover Salt River Tourism site, which directly contributed to the renewal and expansion of the client contract. Later led the design of the O’Odham Action News site and the Tribal Government site. The strong partnership built through these projects ultimately helped secure the Agency of Record (AOR) contract for Madden.
FigmaIllustrationIndesignInformation HierarchyVisual IdentityInformation Design

Grand Canyon West

Vacation and Tourism department for Sioux City in Iowa State.

App Design
Created extensive digital ad banners, supported web design efforts, and developed an award-winning application to enhance Grand Canyon West’s digital presence and engagement.
FigmaInformation HierarchyVisual IdentityIllustrationTagTag

Explore Siouxland

Vacation and Tourism department for Sioux City in Iowa State.

WEB DESIGN
Designed and developed a responsive website to improve Siouxland’s online presence and user experience.
Responsive DesignFigmaVisual IdentityTravel & Tourism Marketing

Discover Santa Clara

Vacation and Tourism department for Santa Clara, California.

web design
Delivered web design, branding, and print materials to strengthen Discover Santa Clara’s visual identity and outreach.
Website DesignBrandingIllustrationCommunicationsLayout Design

Planterra App

This application is a Senior Thesis and personal project of my own mind.

Phase one
Here, I performed extensive research that was used to create and then develop an app to help people become better plant parents.
Ui/Ux DesignBrandingPrototypingInformation HierarchyUser Experience ResearchMarketing