Independent Study Project

Screaming Pumpkin

Screaming Pumpkin Ice Screamery is a playful, Halloween-inspired ice cream brand concept where monsters make treats for monsters. Designed to blend spooky nostalgia with modern craft branding, the project explores how humor, storytelling, and vintage-inspired design can turn seasonal flavors into a year-round experience.

Scope of Work

Branding

Designed and branded a vintage ice cream brand marketed towards the creepy monsters that haunt Halloween night.

Skills used

Hard and Soft Skills

Branding | Packaging | Illustration | Storytelling

Branding

Sweet But Scary Treat

Screaming Pumpkin Ice Screamery is a whimsical, Halloween-inspired ice cream concept that celebrates the spooky season all year long. Designed as a personal passion project, the brand combines the nostalgia of childhood Halloween fun with a contemporary craft aesthetic — playful, eerie, and full of flavor. Each pint is meant to feel like a collector’s item from a world where monsters make their own ice cream.