Discover Santa Clara
DSC Sports Campaign
A multi-platform campaign designed to promote Santa Clara as a prime destination during two of the world’s biggest sporting events. This initiative elevated the city’s visibility, showcased its attractions, and positioned Santa Clara as a welcoming, energetic hub for visiting fans.
Role: Lead Designer & Creative Strategist
Scope of Work
• Digital Ads
• Display Banners
• Social Media Creative
• Large-Format Digital Screens
• Event-Focused Messaging
• Multiplatform Asset Adaptation
Skills
• Visual Design
• Campaign Strategy
• Copy Direction
• Layout & Asset Production
• Brand System Application
Project Overview
Spotlights on Santa Clara
As Santa Clara prepared to host visitors for Super Bowl LVIII and the upcoming FIFA World Cup 2026, Discover Santa Clara needed a high-impact campaign that would appeal to global audiences while staying true to the city’s brand.
My role was to create dynamic visuals and messaging that captured Santa Clara’s energy, hospitality, and attractions, while ensuring every asset felt cohesive across digital platforms and large-format placements. The campaign welcomed incoming fans, highlighted must-see experiences, and strengthened the city’s reputation as a vibrant and modern destination.
