Independent Study Project
Screaming Pumpkin
Screaming Pumpkin is an independent branding project inspired by the bold, playful spirit of fall culture. The goal was to create a memorable, character-driven brand that blends seasonal nostalgia with an expressive, slightly chaotic personality — a perfect mix of mischievous Halloween energy and modern illustrative design.
Role: Solo Designer
Scope of Work
• Logo Design
• Brand Identity System
• Character Illustration
• Typography & Color Development
• Merchandise Concepts
• Social Graphic Applications
Skills
• Illustration
• Visual Identity Design
• Concept Development
• Layout & Composition
• Creative Direction
Project Overview
Sweet But Scary Treat
Screaming Pumpkin began as a creative exploration into expressive mascot-based branding. I wanted to design a brand that felt energetic, loud, and personality-driven — something that captures the excitement of autumn without leaning on cliché seasonal tropes.
This project focuses on developing a flexible identity built around a bold illustrated pumpkin character, supported by a vibrant color palette, eye-catching typography, and high-contrast compositions. The branding is designed to feel fun, slightly unhinged, and full of personality — adaptable for seasonal merch, posters, digital graphics, or event promos.
