Discover Santa Clara

DSC Tourism Site

The Discover Santa Clara website redesign aimed to showcase the city’s unique attractions, culture, and hospitality while improving usability and engagement. The project focused on creating a modern, visually engaging platform with intuitive navigation, strategic content placement, and tools to support tourism growth. From research and planning to design and launch, the site was built to reflect Santa Clara’s vibrant identity and serve as a central hub for visitors and the local community.

Scope of Work

Website Redesign

Designed a responsive website that encapsulates the innovation that the client exemplifies.
Skills used

Hard and Soft Skills

Creative Concepting | Ui/x research and design | Stakeholder Communications

Website Redesign

Bringing Innovation to the Web

Visit Santa Ynez Valley needed a complete website refresh that better reflected the destination’s refined brand and delivered a clearer, more intuitive user experience. Their existing site suffered from broken links, duplicated content, and a lack of structure, making it difficult for visitors to navigate or discover what makes the valley unique. This project focused on rethinking the site’s content organization, visual hierarchy, and storytelling approach while creating a modern, cohesive design system that aligned with their brand. The result is a more seamless, inspiring digital experience that truly represents the character of Santa Ynez Valley.

Take a peek

Results

The Challenge

Discover Santa Clara needed a website that could effectively communicate the city’s unique blend of culture, attractions, and hospitality while acting as a functional tourism tool. The previous digital presence did not fully showcase the city’s vibrant identity, and users had difficulty navigating content or finding key information. The challenge was to design a site that both reflected Santa Clara’s energy and served the practical needs of travelers and the local tourism community.

Research & Analysis

Our research combined market insights with direct client collaboration to define the website’s strategy. Tools like SearchScope and MarketLens helped identify audience interests, search trends, and competitive benchmarks within the tourism space. In parallel, we worked closely with the client through content and design briefs to uncover their goals, preferred messaging, and priorities for functionality. This combined approach informed decisions on site architecture, navigation, and content placement to ensure the final design was both engaging and purposeful.

No items found.

Solution & Design

Discover Santa Clara’s Destination Marketing Organization (DMO) Website was designed to showcase the city’s unique blend of culture, attractions, and hospitality while serving as a key tool for driving tourism. The build focused on an intuitive user experience, streamlined navigation, and a modern visual style that reflects Santa Clara’s vibrant identity. By blending engaging visuals with strategic content placement, the site invites visitors to explore, plan, and connect with the destination, ultimately supporting the region’s tourism growth and community engagement.

Take a peek

No items found.

Research & Analysis

Our research combined market insights with direct client collaboration to define the website’s strategy. Tools like SearchScope and MarketLens helped identify audience interests, search trends, and competitive benchmarks within the tourism space. In parallel, we worked closely with the client through content and design briefs to uncover their goals, preferred messaging, and priorities for functionality. This combined approach informed decisions on site architecture, navigation, and content placement to ensure the final design was both engaging and purposeful.