Vacation and Tourism department for Sioux City in Iowa State.
The Explore Siouxland website was reimagined to infuse a sense of playfulness and approachability into the brand. We introduced a refreshed visual identity, complete with a vibrant color palette, dynamic typography, and a cohesive icon system, to reflect the region’s energetic and welcoming personality. A new content hierarchy and intuitive navigation structure were developed to make it easier for users to discover activities, events, and local businesses. Thoughtful use of imagery, interactive elements, and whitespace keeps the design visually engaging while guiding visitors through a seamless user journey—capturing the lively spirit and excitement Siouxland has to offer.
The key metrics provide a clear snapshot of performance, offering a quick view of the most important data points that define project progress and impact. They highlight core measurements and outcomes, helping to track effectiveness, identify trends, and demonstrate results at a glance. These indicators ensure that success can be evaluated consistently while allowing room for the unique goals of each project.