Planterra App

Steps:

• Market Research
• Competitive Analysis
• User Survey
• User Observations (Empathy Mapping)

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Market Research

PRESUMED DEMOGRAPHIC

• The 2019 National Gardening Survey found that 18 to 34-year-olds have beena dominant source of plant sales.
• Millennials account for about a quarter of the $48 billion spent on lawn and garden products in 2018, even though they have lower household incomes than older generations, according to data fromthe 2019 National Gardening Association.
• Environmental psychologist Sally Augustin, Ph.D, suggests that caring for plants really is a healthy option for stress relief and could explain why so many millennials are so drawn to the hobby.

PLANT INDUSTRY AND PLATFORM

• The plant industry is surroundedby those who can get you plants more conveniently than going to the store now! But they aren't providing the after care information one might need.
• In the past three years, U.S. plant and plant product saleshave surged almost 50 percent to$1.7 billion, according to the National Gardening Association.
• 71 percent of North American greenhouses saw an increase in plant sales in 2020, and 67 percent felt confident this trend of plant care would continue throughout this year

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Competitor Analysis

Doing competitive research allowed me to gain insights into the Plant Care industry and determine strengths and weaknesses of competitors. By doing this research I saw a lack of personal connection in the user experience. At this step, I determined what features would set me apart from others while giving an effective experience.

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User Survey

The user survey allowed me to gain information and answer specific questions that pertain to the overall interaction of the app. To see a full view of the questions, please click the link below. (Link at the bottom)

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Results:

• The majority of the respondents found the most difficult part of growing/owning a plant to be the wilting and bugs. This leads me to believe they have more of a problem with maintenance  rather than remembering when to water their plants.
• A large percentage of indoor gardeners also tend to gain a lot of their information from the internet. This can be a daunting task when you need a quick answer on what is happening to your plant.
• Many also found they obtained their plants out of serendipity and not by choice, this was because they were highly intimidated by the challenge of growing a plant.

Card Sorting

Card sorting helps the analysis phase of UI/UX design by revealing how users naturally group and label information, allowing designers to create a more intuitive structure and navigation system that aligns with user expectations.

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Empathy Mapping

Empathy mapping gave me vital information about the concerns, questions, feelings, and overall enjoyment people would experience towards the subject of plant care. Being able to talk and experience others emotional connection with plant care, whether good or bad, allowed me to visualize what areas of plant care to target.

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