Client

Refizz

This is another self actualized personal project. I wanted to create and define a brand that exemplified the aspects and values that I was looking for in a seltzer drink. The overall concept, in short, is a brand that uses eco-friendly packaging to drive the product and the earth forward.

Work Performed

Branding

Research, designed, and branded an eco-friendly seltzer drink company.
Skills used

Hard and Soft Skills

Branding | lllustration | Photo Retouching | Market Research
Market Research
Research
Building a Branding
Research

Market Research

This was a branding project that required some marketing research. Here, we took the main purpose of refizz, defined it, and looked into how it compaired to other seltzers on the market.

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Key Site Metrics

The key metrics provide a clear snapshot of performance, offering a quick view of the most important data points that define project progress and impact. They highlight core measurements and outcomes, helping to track effectiveness, identify trends, and demonstrate results at a glance. These indicators ensure that success can be evaluated consistently while allowing room for the unique goals of each project.

Brand Research

Research

Once we see where Refizz stoof within the market, we could take a closer look at the specific people we are marketing to and what they are looking for.

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Branding

Building a Branding

After the discovery phase, where we have found all the information needed to define the purpose and who we are marketing to, we will move onto defining the brands visual presence. All the research is supporting this visual stance, punching in the meaning and directing the product to the consumers.

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