Bellevue is a repeat client from the state of Washington. I am under contract with them to uphold their current branding through various publications printed throughout the year.
These guides are designed to help visitors explore Bellevue. They are distributed for free to hotel partners in exchange for advertising their properties. The guides support local businesses and strengthen the overall Bellevue brand.
For the 2025 Visit Bellevue Culinary Guide, I continued refining the layout approach I’ve helped shape over previous editions. I focused on clear hierarchy, thoughtful pacing, and a balance of imagery and storytelling that supports the established brand. The final guide presents Bellevue’s culinary scene in a format that feels cohesive, inviting, and easy to navigate.
The 2025 Visit Bellevue Annual Guide marks our transition from bi-yearly releases to a single comprehensive yearly edition. Building on the layout structure I’ve shaped across previous guides, I organized expanded content covering activities, experiences, and seasonal highlights into a clean, intuitive flow. The result is a cohesive, easy-to-use resource that brings the full Bellevue experience together in one place.
As the last guide produced under the bi-yearly model, the 2024 Fall/Winter Edition wrapped up the seasonal series with a strong, consistent layout. I focused on balancing imagery and information to highlight key experiences across the colder months. The result is a clean, engaging guide that set the stage for the move to a unified annual edition.