Discover Santa Clara
DSC Tourism Site
A complete website redesign created to modernize Discover Santa Clara’s digital presence, improve usability, and better showcase the city’s attractions, events, and hospitality offerings. The new design aims to create a smooth, welcoming experience for travelers planning their visit and for locals looking to explore what’s happening in their community.
Role: UI/UX Designer
Scope of Work
• Site Architecture Refresh
• UX Strategy & Wireframes
• High-Fidelity UI Design
• Navigation & Content Reorganization
• Interactive Map Concept
• Responsive Web Layouts
Skills
• Product Thinking
• Interaction Design
• Visual Design
• Web Layout & Prototyping
• Information Architecture
• Systems Thinking
Project Overview
Bringing Innovation to the Web
Discover Santa Clara needed a website refresh that would better reflect the city’s energy, hospitality, and growing list of attractions. The previous site lacked clarity in its navigation, consistency across content, and modern visual appeal—making it difficult for users to quickly find what they needed.
My goal was to design a clean, intuitive website experience that highlights Santa Clara’s key visitor offerings, improves findability, and supports tourism goals through smarter content structure and a more welcoming visual system. By focusing on usability, hierarchy, and storytelling, the redesign creates a seamless path from exploration to trip planning.
Results
The Challenge
Discover Santa Clara needed a website that could effectively communicate the city’s unique blend of culture, attractions, and hospitality while acting as a functional tourism tool. The previous digital presence did not fully showcase the city’s vibrant identity, and users had difficulty navigating content or finding key information. The challenge was to design a site that both reflected Santa Clara’s energy and served the practical needs of travelers and the local tourism community.
Research & Analysis
Our research combined market insights with direct client collaboration to define the website’s strategy. Tools like SearchScope and MarketLens helped identify audience interests, search trends, and competitive benchmarks within the tourism space. In parallel, we worked closely with the client through content and design briefs to uncover their goals, preferred messaging, and priorities for functionality. This combined approach informed decisions on site architecture, navigation, and content placement to ensure the final design was both engaging and purposeful.
Solution & Design
Discover Santa Clara’s Destination Marketing Organization (DMO) Website was designed to showcase the city’s unique blend of culture, attractions, and hospitality while serving as a key tool for driving tourism. The build focused on an intuitive user experience, streamlined navigation, and a modern visual style that reflects Santa Clara’s vibrant identity. By blending engaging visuals with strategic content placement, the site invites visitors to explore, plan, and connect with the destination, ultimately supporting the region’s tourism growth and community engagement.
Take a peek
Research & Analysis
Our research combined market insights with direct client collaboration to define the website’s strategy. Tools like SearchScope and MarketLens helped identify audience interests, search trends, and competitive benchmarks within the tourism space. In parallel, we worked closely with the client through content and design briefs to uncover their goals, preferred messaging, and priorities for functionality. This combined approach informed decisions on site architecture, navigation, and content placement to ensure the final design was both engaging and purposeful.